BimmerWorld Announces CRC Industries, Johnstone Supply as New Partners for 2011 GRAND-AM Season

January 24th, 2011


The BimmerWorld Racing team continues its growth as two major sponsors sign on to support its ST and GS programs

BimmerWorld Racing revealed today an energized roster of sponsors and partners for the 2011 GRAND-AM Continental Tire Sports Car Challenge season.

BimmerWorld’s familiar blue, white and yellow colors will continue to dress the team’s two BMW E90 Street Tuner (ST) entries and its two new BMW E92 M3 Grand Sport (GS) cars, but fans will find a revised livery and new sponsors in CRC and Johnstone Supply featured prominently in both classes. GearWrench and Chin Motorsports will also return to support BimmerWorld’s four-car team.

CRC Industries, known for its range of popular specialty automotive chemicals, has sponsored BimmerWorld for some time, but as CRC Industries marketing manager Julie Williams explains, CRC’s expanded support of BimmerWorld matches the increased promotional value the team offers with its GRAND-AM racing activities.

“CRC Industries has sponsored BimmerWorld on a smaller level over the past few years and we are so impressed with the growth and hunger we’ve seen from this team,” she said, “that it was an easy decision to increase our partnership with them for 2011. The timing is perfect, too. As we celebrate the 40th birthday of CRC Brakleen(R), the #1 selling brake parts cleaner in the industry, BimmerWorld will play a pivotal role in conveying our brand message and awareness to the next generation of specialty-chemical users.

“It’s a perfect fit for CRC, as we’ll be reaching both professional technicians and heavy DIY’ers with BimmerWorld through the GRAND-AM series. Race fans will recognize that since a winning team like BimmerWorld depends on CRC chemicals for fast results done right the first time, they can rely on CRC for top-tier quality, too.”

The familiar CRC logos will be found on all of BimmerWorld’s GRAND-AM cars, with CRC most prominently displayed on the hoods of the No. 80 and 81 BimmerWorld BMW E90 ST entries.

Johnstone Supply, through Harold Petit, owner of a chain of Johnstone Supply stores, will be found on the hood of the No. 79 BimmerWorld BMW E92 M3 driven by team owner James Clay and his co-driver, Seth Thomas. With more than 350 stores nationwide supporting the HVACR industry, Petit has partnered with Clay’s team with a specific goal in mind.

While CRC Industries is looking to create brand awareness in the sports car community with BimmerWorld, Johnstone Supply is targeting the B2B opportunities that an alliance with BimmerWorld can bring.

“I’ve partnered with BimmerWorld for several reasons. First, as a company, they are friendly, helpful and honest, which matters in a customer service business like mine. Next, I see a great chance to develop new relationships through our partnership with the team to entertain customer and new potential clients through this wonderfully exciting sport. It’s hard not to get excited and motivated to bring your business and your passion together, and even for those who’ve never seen a race in person, I think what we’ll have to offer at the track will open a lot of new doors for our company.”

GearWrench, the maker of precision hand tools and one of BimmerWorld’s most enduring supporters, returns for 2011. The BimmerWorld team found itself in need of lightning-fast fixes throughout the highly competitive 2010 GRAND-AM season, and as Crew Chief Jason Marks explains, having the best tools in the shop, in the paddock and on pit lane is a major advantage when speed and accuracy is required.

“GearWrench products are very innovative and somehow thousands and thousands of years since man began using hand tools, GearWrench still seems to engineer truly impressive tool designs that allow us to do our job faster. Having their products behind us with our expanded 2011 car count is very important to our success.

Chin Motorsports returns to the BimmerWorld fold for 2011 as well as the two companies continue to expand their relationship. Known for their premier high-performance driving experience (HPDE) events, Chin Motorsports will serve as the primary host to BimmerWorld’s large customer base of HPDE enthusiasts, and as a platform for the high-caliber driver coaching services offered by Clay, Thomas, and David White through their operation.

Fans will get their first live look at BimmerWorld’s new sponsors and livery later this week. Opening practice for Round 1 of the 2011 Continental Tire Sports Car Challenge championship starts on Thursday, January 27th, with the 2.5-hour GRAND-AM 200 race beginning at 1:30 p.m. ET on Friday the 28th. Tune into SPEED on February 5th at 3 p.m. ET to watch the race broadcast, and follow BimmerWorld’s progress at Daytona by visiting


Courtesy: BimmerWorld Media Services
[email protected]

More information about the team, cars, and drivers can be found at
Information on BimmerWorld’s Customer Car Services can be found at
Details on PowerFlex Suspension Bushings can be found at




2022 BimmerWorld Racing cars and sponsor logos

BimmerWorld Racing 2022 SRO Season Announcement

BimmerWorld Racing is proud to announce its return to the SRO Motorsports America series. The team will be bringing two new BMW M4 GT3s to compete in Fanatec GT World Challenge America powered by AWS and a BMW M4 GT4 to compete …


BimmerWorld Racing: 2021 SRO GT4 America Season Announcement

BimmerWorld is proud to announce its return to the SRO Motorsport America series, bringing three BMW M4 GT4s to compete in GT4 America Sprint X for the 2021 season. Despite the challenges endured by competitors throughout the 2020 season, team principal James Clay captured the drivers’ championship in …


BimmerWorld Racing Returns to IMSA with Michelin Pilot Challenge Program for 2019

The fan-favorite BimmerWorld Racing team will return to IMSA competition in 2019 with a strong championship effort. The winner of the final race of the 2018 IMSA Continental Tire SportsCar Challenge series at Road Atlanta in October, and third place …


BimmerWorld Takes Victory and a Podium in First Round of IMSA Continental Tire SportsCar Challenge Series at Daytona

What a race for BMW at Daytona International Speedway! The BimmerWorld Racing team from Dublin, Va., had a near perfect weekend, collecting the pole and victory in the Street Tuner (ST) class of the IMSA Continental Tire SportsCar Challenge (ICTSC) …


BimmerWorld, OPTIMA Team Up for 2015 Continental Tire Season

The BMW aftermarket and tuning experts at BimmerWorld will carry the branding, support and technical know-how of OPTIMA batteries and chargers as the team races into its sixth season of competition in IMSA’s Continental Tire Series. The most obvious connection …