BimmerWorld, OPTIMA Team Up for 2015 Continental Tire Season

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The BMW aftermarket and tuning experts at BimmerWorld will carry the branding, support and technical know-how of OPTIMA batteries and chargers as the team races into its sixth season of competition in IMSA’s Continental Tire Series.

The most obvious connection between BimmerWorld and OPTIMA will be found with the custom livery carried by the turbocharged No. 84 BMW 328i driven by team owner James Clay and co-driver Jason Briedis at each of the 10 Continental Series events this year, yet the burgeoning partnership involves more than OPTIMA logos on the No. 84 and smiling for the TV cameras.

OPTIMA’s batteries will obviously power BimmerWorld’s BMWs, but as Clay explains, the relationship—and information exchange—between both companies goes far deeper than simple product usage.

“I joined OPTIMA in their brand ambassador program in 2014, which gave me the opportunity to go through technical training on their products, as well as become more familiar with the people and processes behind the brand,” said Clay. “Batteries are so often thought of as the black plastic box in the trunk that somehow make the car start, but there is much more than that to them once you actually get familiar with the inner workings, and OPTIMA leads the field in producing a truly premium product.

“I am constantly looking for premier technical partners that give us the absolute best product for our grueling conditions that keep our cars on track and winning, and OPTIMA is a perfect fit for our team in this regard.

OPTIMA Director of Marketing Cam Douglass says they’ve found the right fit with BimmerWorld to promote the brand’s expanding line of offerings.

“Our Brand Ambassador program does extensive research to find true market leaders among a wide range of enthusiast niches, and when looking for a leader among the European performance enthusiasts, BimmerWorld really stood out to us,” he said. “James and his team have an outstanding and well-earned reputation for excellence across the board, from product quality to customer service, all the way to their performance on the track, and we were proud to learn that they were fans of our OPTIMA products too.

“Once James had completed our Brand Ambassador training and we’d spent some time with him, we knew we wanted to align ourselves with the BimmerWorld team. This sponsorship is a great way to do that, and we are confident this relationship will be beneficial to everyone involved.”

Part of the new relationship between BimmerWorld and OPTIMA will see a continuation of Clay’s commitment to bringing race-proven aftermarket items to his customers.

“We are constantly trying to improve everything we do, and by working directly with James and the BimmerWorld team, we really hope to improve the entire OPTIMA experience for BMW owners,” Douglass explained. “We appreciate James’ efforts to make it easier for BMW enthusiasts to equip their cars with OPTIMA products and we’re hoping to make that even easier in the future.

“Our charging and maintenance products have proven to be popular with competition enthusiasts already, and by seeing our Digital Chargers in use on all the BimmerWorld team vehicles, fans of the series who may not be familiar with the benefits of keeping your battery fully charged at all times can learn from the best. If a car isn’t driven daily, it can benefit from our Digital Charging products, and these competition vehicles are proof of that value.”

Clay says BimmerWorld will soon have a range of bespoke options for performance-minded BMW owners to choose from via their website, by phone, or in person at BimmerWorld’s base in Dublin, VA.

“This has been a busy offseason for BimmerWorld with a variety of new initiatives both on track and behind the scenes,” he noted. “In the near future, OPTIMA battery and battery charger products will be available from BimmerWorld, and more importantly, we will be offering direct-fit kits to install OPTIMA batteries in your BMW.

“We have been racing with OPTIMA batteries for many years because we can’t afford to have anything less than complete reliability, and I am pleased to provide the first bolt-in kits for BMWs so you can enjoy the same reliability (and in many cases weight savings) in your street car – without modification!”

About BimmerWorld Racing
BimmerWorld Racing is the research, development, and testing arm of BimmerWorld, a premier North American BMW performance facility. Founded in 1997 by James Clay, BimmerWorld began as a supplier of used BMW parts and quickly grew to offer replacement parts, performance parts and race parts for BMW enthusiasts across the globe. BimmerWorld’s dedication and attention to detail ensures your satisfaction on and off the track. From our racing heritage, we know how critical timely and accurate service is, and customer satisfaction is the fuel that drives our staff of the most dedicated BMW specialists in the industry, with extensive street and racing experience to guide you to the perfect setup for your daily driver or track car. Visit www.BimmerWorld.com for a wide selection of BMW stock, performance, and racing parts, and www.BimmerWorldRacing.com to learn more about the race team and its cutting-edge turbocharged BMW F30s competing in the Continental Tire Series.

About OPTIMA® Batteries
OPTIMA® YELLOWTOP®, REDTOP® and BLUETOP® batteries are available through leading battery distributors globally. When looking for OPTIMA Batteries consumers should look for the unique, colored-top and SIX PACK™ design which OPTIMA is known throughout the world. In 2012, OPTIMA added to its product line with the innovative OPTIMA® Chargers Digital 1200 Battery Charger for all automotive and marine batteries. To find out more information or purchase OPTIMA products consumers may visit www.optimabatteries.com. Consumers can also call 1-888-8OPTIMA (1-888-867-8462) for additional information.

Johnson Controls Power Solutions is the global leader in lead-acid automotive batteries and advanced batteries for Start-Stop, hybrid and electric vehicles. Our 50 manufacturing, recycling and distribution centers supply more than one-third of the world’s lead-acid batteries to major automakers and aftermarket retailers. Through our innovations we are building the advanced battery industry for hybrid and electric vehicles. We were the first company in the world to produce lithium-ion batteries for mass-production hybrid vehicles. Our commitment to sustainability is evidenced by our world-class technology, manufacturing and recycling capabilities.

Johnstone

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Johnstone Supply is the top cooperative wholesale distributor in the country and a recognized national leader in the HVACR industry. With regional distribution centers based in Portland, Oregon, Memphis, Tennessee, Allentown, Pennsylvania, and Jacksonville, Florida, the company boasts over 350 independently-owned stores throughout the United States and beyond.

BimmerWorld Unveils Technical, Commercial Partnerships For Continental Tire Series Campaign

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With an expanded four-car roster ready to vie for the 2014 Continental Tire Series Street Tuner Championship, the Virginia-based BMW experts at BimmerWorld have secured an impressive array of commercial backing and technical support to bring their goals closer to reality.

Team owner/driver James Clay discussed many of the companies whose branding will be carried next season, including some that have become synonymous with BimmerWorld’s striking fleet of BMWs.

“This will be the third year CRC has joined us as a primary sponsor,” said Clay. “Beyond general branding and promotional work, BimmerWorld will also be the racing industry partner program supplier for CRC Brakleen®,as well as for their full product range this year through our CRCMotorsportSupply.com venture. We have been partnered with CRC for ten years now, and we are proud to take the next step forward with supplying the premium CRC product line to teams in our paddock as well as those in a variety of other racing series.”

“Our partnership with Johnstone Supply is important to us because they are like family,” Clay continued. “Johnstone’s support of BimmerWorld Racing, through their stores in Texas and Louisiana, adds a strong B2B partner to our network, as well as good friends and mentoring as our operation continues to grow and succeed.”

BimmerWorld’s reputation as an elite BMW aftermarket and tuning specialist has been amplified through relationships with numerous technical partners. Each company Clay has assembled within the BimmerWorld fold has brought unparalleled cornering, braking, and acceleration performance to the professional team and BimmerWorld performance customers alike.

“With the change in suspension regulations this year, we are once again able to align ourselves with the staff of Motion Control Suspension (MCS) with whom we have worked since 2003,” Clay explained. “Their new MCS brand and product line is the next evolution of their premium race-winning damper designs and we are excited to be able to use the same products we have been selling to our customers and using on our other program cars in our professional program. This renewed technical partnership is a tremendous asset as we prepare to fight for the 2014 Championship.

“Our BMWs have always been standouts under braking. We have used Performance Friction brakes exclusively since 2005 when we first tested with them, and we credit PFC with this major team strength. We test new products every year but we always come back with the same result and proudly wear the PFC logos on our car and sell their products as our premium line in our BimmerWorld store. With new pad compounds released this year, we continue to have the best options for friction on our cars.”

Packed race tracks with grids of 60 or more cars can present significant engine cooling problems, which BimmerWorld continues to address and overcome with help from Red Line Oil and C&R Racing.

“Red Line Oil has been in our cars since day one at BimmerWorld Racing,” Clay noted. “We have always been happy with the results in a variety of applications, and with the challenging temperatures in our new turbo-engined BMW F30, Red Line gives us critical durability and protection in a very challenging environment.

“And C&R Racing, armed with new exchanger core technology, has developed a new cooling system for both our E90 and F30 racecars to keep them operating at optimal temperatures, even with the tight drafting and prolonged stressed operation in our series.”

Producing horsepower, torque and transmitting that energy to the ground has been entrusted to two BimmerWorld staples.

“Diffsonline continues to be a strong technical partner,” Clay remarked. “Focused on our non-engine driveline, they have provided our engineers with the tools to continue to improve our cars’ performance, and helped reduce critical driveline failures. With the release of the F30 last season and continuing work this year, Diffsonline continues to develop new solutions as needed for this new platform.

“Also, Eric at Electronspeed, along with CRD engines, has done a tremendous amount of work on our new F30 engine and management system over the last several months, and without their support we would still be fighting to get this car on track. We have a long development road ahead of us, but we have the best team on the job to make rapid progress.”

Known for sharing close quarters and trading paint throughout each race, Bassen Autobody will once again keep BimmerWorld’s Continental Tire Series cars smooth and sparkling.

“The Bassen Autobody team will have more work than ever with four BimmerWorld cars to keep on track, but we can sleep knowing that when the unexpected pops up, we have capable partners like Bassen to handle it,” said Clay.

In addition to the partners listed above, BimmerWorld will also represent BimmerForums, Chin Motorsports, LaminX, Miller Welders, Racetech, Rays, Rogue Engineering and Sparco in 2014.

Next up or BimmerWorld is this weekend’s Roar Before The 24 test at Daytona International Speedway, a precursor to the season-opening Continental Tire Series race on January 24 at Daytona.

Follow the team as it prepares for the new season by visiting www.BimmerWorldRacing.com

 

BimmerWorld Announces CRC Industries, Johnstone Supply as New Partners for 2011 GRAND-AM Season

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BimmerWorld Racing revealed today an energized roster of sponsors and partners for the 2011 GRAND-AM Continental Tire Sports Car Challenge season.

BimmerWorld’s familiar blue, white and yellow colors will continue to dress the team’s two BMW E90 Street Tuner (ST) entries and its two new BMW E92 M3 Grand Sport (GS) cars, but fans will find a revised livery and new sponsors in CRC and Johnstone Supply featured prominently in both classes. GearWrench and Chin Motorsports will also return to support BimmerWorld’s four-car team.

CRC Industries, known for its range of popular specialty automotive chemicals, has sponsored BimmerWorld for some time, but as CRC Industries marketing manager Julie Williams explains, CRC’s expanded support of BimmerWorld matches the increased promotional value the team offers with its GRAND-AM racing activities.

“CRC Industries has sponsored BimmerWorld on a smaller level over the past few years and we are so impressed with the growth and hunger we’ve seen from this team,” she said, “that it was an easy decision to increase our partnership with them for 2011. The timing is perfect, too. As we celebrate the 40th birthday of CRC Brakleen(R), the #1 selling brake parts cleaner in the industry, BimmerWorld will play a pivotal role in conveying our brand message and awareness to the next generation of specialty-chemical users.

“It’s a perfect fit for CRC, as we’ll be reaching both professional technicians and heavy DIY’ers with BimmerWorld through the GRAND-AM series. Race fans will recognize that since a winning team like BimmerWorld depends on CRC chemicals for fast results done right the first time, they can rely on CRC for top-tier quality, too.”

The familiar CRC logos will be found on all of BimmerWorld’s GRAND-AM cars, with CRC most prominently displayed on the hoods of the No. 80 and 81 BimmerWorld BMW E90 ST entries.

Johnstone Supply, through Harold Petit, owner of a chain of Johnstone Supply stores, will be found on the hood of the No. 79 BimmerWorld BMW E92 M3 driven by team owner James Clay and his co-driver, Seth Thomas. With more than 350 stores nationwide supporting the HVACR industry, Petit has partnered with Clay’s team with a specific goal in mind.

While CRC Industries is looking to create brand awareness in the sports car community with BimmerWorld, Johnstone Supply is targeting the B2B opportunities that an alliance with BimmerWorld can bring.

“I’ve partnered with BimmerWorld for several reasons. First, as a company, they are friendly, helpful and honest, which matters in a customer service business like mine. Next, I see a great chance to develop new relationships through our partnership with the team to entertain customer and new potential clients through this wonderfully exciting sport. It’s hard not to get excited and motivated to bring your business and your passion together, and even for those who’ve never seen a race in person, I think what we’ll have to offer at the track will open a lot of new doors for our company.”

GearWrench, the maker of precision hand tools and one of BimmerWorld’s most enduring supporters, returns for 2011. The BimmerWorld team found itself in need of lightning-fast fixes throughout the highly competitive 2010 GRAND-AM season, and as Crew Chief Jason Marks explains, having the best tools in the shop, in the paddock and on pit lane is a major advantage when speed and accuracy is required.

“GearWrench products are very innovative and somehow thousands and thousands of years since man began using hand tools, GearWrench still seems to engineer truly impressive tool designs that allow us to do our job faster. Having their products behind us with our expanded 2011 car count is very important to our success.

Chin Motorsports returns to the BimmerWorld fold for 2011 as well as the two companies continue to expand their relationship. Known for their premier high-performance driving experience (HPDE) events, Chin Motorsports will serve as the primary host to BimmerWorld’s large customer base of HPDE enthusiasts, and as a platform for the high-caliber driver coaching services offered by Clay, Thomas, and David White through their NextLevelDriving.com operation.

Fans will get their first live look at BimmerWorld’s new sponsors and livery later this week. Opening practice for Round 1 of the 2011 Continental Tire Sports Car Challenge championship starts on Thursday, January 27th, with the 2.5-hour GRAND-AM 200 race beginning at 1:30 p.m. ET on Friday the 28th. Tune into SPEED on February 5th at 3 p.m. ET to watch the race broadcast, and follow BimmerWorld’s progress at Daytona by visiting www.BimmerWorldRacing.com.

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Courtesy: BimmerWorld Media Services
mediaservices@bimmerworld.com

More information about the team, cars, and drivers can be found at www.bimmerworldracing.com
Information on BimmerWorld’s Customer Car Services can be found at www.bimmerworld.com
Details on PowerFlex Suspension Bushings can be found at www.powerflexusa.com