BimmerWorld Takes 5th, 8th At Barber Motorsports Park

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One year ago, BimmerWorld celebrated a win at Barber Motorsports Park after a perfect storm of opportunity, driving talent and strategy vaulted the No. 81 BMW 328i driven by Gregory Liefooghe and David Levine into Victory Lane.

Expecting that perfect storm to strike again during the 2013 race at Barber would have been too much to ask, but that didn’t stop Liefooghe and new teammate Tyler Cooke from doing all they could to overcome a deck that was stacked against the 4-door sedans in GRAND-AM’s Continental Tire Series Street Tuner (ST) division.

With Round 3 of the championship hosted at Alabama’s Barber Motorsports Park, a rolling 2.3-mile, 17-turn facility originally created for motorcycle racing, it was no surprise that the bike-sized cars in the ST class held the upper hand all weekend. As they ran away to a 1-2-3-4 finish, the No. 81 battled back to earn informal ‘Best In Class’ honors, taking fifth at the checkered flag.

Not far behind Liefooghe and Cooke, the No. 82 CRC BRAKLEEN® BMW 328i piloted by Seth Thomas and Dan Rogers came home in eighth, giving the BimmerWorld team a mostly positive outcome for the event.

“I am very happy with our team’s execution and result at Barber, said team owner/driver James Clay. “Before the weekend started I had predicted we would be looking for a top 5 with luck, and we knew the MX-5s and 1 Series that is 125 pounds lighter than our cars held a clear advantage still.  Ignoring those top 4 cars, we fought it out with the rest of the cars in the series and had a really good result that we are proud of.”

With a winning tradition in the Continental Tire Series, BimmerWorld isn’t wired to accept fifth- and eighth-place finishes without some degree of dissatisfaction, but with the Nos. 81 and 82 adding valuable points to their respective runs towards the 2013 Championship, Clay says he and his group of BMW experts knew a victory at Barber was going to be out of reach with the current ST rules package.

“The series constantly works to balance all the models of car on the track, but the 2300-pound MX-5 and 2700-pound 1 Series are just plain light and nimble,” he explained.  “At 2825 pounds, we are the heaviest car in the field and while we work to balance the effects of physics, until those rules change, we will be looking to GRAND-AM to make some adjustments on their end to bring the competition a little closer together.”

For a talented driver like Liefooghe, whatever weight advantages the opposition currently holds is beyond his control, and as usual, he drove as hard as possible at Barber to take fifth with Cooke.

“Even though we were not able to repeat our win from last year, there are a lot of positives coming out of the race. With rain cancelling our qualifying session, we basically unloaded the car off the trailer and went racing. The result shows just how strong our base package has become over the years of development and it makes me very optimistic for the rest of the season.”

Now three races into their collaboration as teammates in the No. 81, Cooke says he and Liefooghe have become a strong package for BimmerWorld.

“Gregory and I have great chemistry and also get along great,” he remarked. “We both know how we like the car and what our driving styles are which makes working with the engineers very productive. He and I will talk about a session for hours and go over data to see what can be done to get better and it’s paying off with strong performances.”

Thomas and Rogers now sit third in points as a result of finishing a hard-fought eighth at Barber.

“Barber is a race where we usually finish well in the mix because of the great BimmerWorld team strategy and great balance of the No. 82 CRC BRAKLEEN® BMW 328i,” said Thomas.  “We knew going into the race our nemesis was going to be the weight of the car, but we battled hard to work up to eighth and to maintain the position.  Throughout my whole stint in the car I was fighting with another car for position and trying to keep my tires in check for a fight to the end.  To come out in eighth with us still in great spot for a fight for the championship was our main goal and we achieved it.”

The third BimmerWorld entry for Greg Strelzoff and Connor Bloum in the No. 80BMW 328i was unable to join the Nos. 81 and 82 inside the top 10 after retiring before the halfway point in the race.

Next up for BimmerWorld is Round 4 at Road Atlanta on April 18-20, so follow the team’s progress as they prepare for the vent at www.BimmerWorldRacing.com

And be sure to catch the Barber race broadcast on April 13th at 2 p.m. ET on SPEED.

BimmerWorld Scores Historic 1-2 Victory At Inaugural Indianapolis Motor Speedway GRAND-AM Race

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The BMW experts at BimmerWorld, the Dublin, Virginia based team, win the first-ever GRAND-AM Continental Tire Series race held on the hallowed grounds at Indianapolis Motor Speedway. The team finished first and second in the Street Tuner class while extending the German car maker’s hold on the prized manufacturers’ championship.

The win came during a tricky afternoon of competition when heavy rain interrupted the race and a combination of inch-perfect driving and smart race strategy calls were required to reach Victory Lane.

Thankfully, for the veteran road racing team, every mechanical component required to reach the top step of the podium was delivered throughout the race by a flawless team.

In addition to the dream 1-2 finish for the team’s self-built, production-based BMW 328i racecars, the BimmerWorld team added a few other accomplishments to their debut on the 2.5-mile, 13-turn Indianapolis road course.

The victory for Seth Thomas and Dan Rogers in the No. 82 CRC BRAKLEEN® BMW marked BimmerWorld’s second win of the season. First, was the win claimed by Gregory Liefooghe and David Levine at Barber Motorsports Park in the No. 81 entry. This also brings Thomas’ GRAND-AM ST win tally to three since the 2010 season.

For his teammate, Alaska native Dan Rogers, the win was even sweeter. The world’s most famous race track served as host to his first professional victory. It also ranks as the first ST win for CRC BRAKLEEN®, the primary sponsor of the No. 82.

Put it all together, and BimmerWorld delivered an amazing performance on a giant stage.  James Clay, team owner and co-driver of the second-place No. 80 credits the 1-2 result to his trusted team of technicians.

“We had really good cars when we tested here two weeks ago, but we didn’t feel like we had winning cars, necessarily,” he remarked. “Between the test and the race, my team probably put in 1000 man hours to try and improve every little area on the car and it paid off. Winning at Indianapolis is just something that you can’t put into words.”

For Thomas, who ranks as one of the best touring car racers in the country, winning at IMS with the BimmerWorld team ranks as the highlight of his career.

“It’s one of those deals where you try not to be superstitious and kiss the brick before the race, and it’s not a ‘me’ that did this but a ‘we’ that won this,” he said. “Having the No. 80 there behind helping me the whole way to the checkered flag was crucial for us. To be the first GRAND-AM ST team to win at Indianapolis in a sports car…it’s amazing.

“And as a boy growing up in Georgia, I guess people figured I should be here driving a stock car, but to win in a BimmerWorld BMW is just so gratifying.”

Thomas’ teammate, Rogers, was just as ecstatic after watching the No. 82 cross the finish line.

“It’s pretty incredible,” said Rogers. “How many people can say they won their first professional race at Indianapolis? Not very many, I’m sure. The guys did a great job on the car; it was transformed since the last few races and our engineer and crew called an amazing race strategy. I figured we had a shot at winning this year, but you never think it’s going to come at a place like Indy.”

Following home the No. 82, John Capestro-Dubets (“JCD”) closed out the race after taking over from Clay and earned the third consecutive podium for the No. 80.

“We had a fantastic car, qualified well, which was a rewarding deal for everyone, and it was again a testament to our team,” said Clay. “In my stint, there was a lot of shuffling, I handed the car over to JCD who worked it up to the front. We pitted early, put JCD in, and used a fuel smart fuel strategy and a lot of talent to bring the car home for our third podium in three races. There’s a lot to be proud of.”

The third BimmerWorld entry of Liefooghe and Levine ran strong and had plenty of pace, but a mid-race issue left the No. 81 out of a possible 1-2-3 finish.

BimmerWorld’s fine day at Indy also had a major impact on the points standings. The Nos. 80, 81 and 82 are now in the top 10 in the teams’ standings, with the surging No. 80 in fifth with two rounds to go.

Clay and JCD also moved to sixth in the hunt for the drivers’ championship. BimmerWorld’s constant representation for BMW has the brand leading the standings ahead of eight other manufacturers.

“We have two more races in the championship, and I want to lock down the manufacturers’ championship for BMW,” said Clay. “BMW is a fantastic road car, a fantastic racecar, we’ve supported the brand for 13 years in our racing and I wouldn’t choose any other marque to go into battle with. To get BMW’s first win at Indianapolis is an honor, and as we’ve scored their main points in seven of eight rounds so far, we want to deliver that title for BMW when the season is done.”

On a day when there was much for BimmerWorld to celebrate, first-time winner Rogers put the race into perspective for himself and the entire team.

“I think it’s going to take a while to hit everyone,” he said. “It’s such a big accomplishment…it’s hard to fathom. To think of all the guys who’ve kissed that yard of bricks, all the winners at Indy over the years. And I just got to do it myself…amazing.”

Follow BimmerWorld as the team prepare for the penultimate round in Monterey in September, and watch the race at Indianapolis when it airs on August 5th at 12 p.m. ET.

BimmerWorld Ready For Its Debut At The Indianapolis Motor Speedway

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If racing on the high banks of the famous Daytona International Speedway wasn’t enough of a privilege for GRAND-AM teams and drivers, another milestone will be achieved this Friday when BimmerWorld and the rest of the Continental Tire Series entrants participate in their first race at Indianapolis Motor Speedway.

Established in 1909, IMS recently celebrated the centennial event for its hallmark event, the Indy 500, which began in 1911. With the addition of the Brickyard 400 in 1994, the inaugural U.S. Grand Prix in 2000, and MotoGP in 2008, sports car racing was the final piece of the puzzle for the Speedway to incorporate.

And now, as part of its “Super Weekend at the Brickyard,” the sound emanating from BimmerWorld’s trio of wailing BMW inline-6s will be added to Indy’s lore.

“We’re in heat of a championship battle and still have a lot of work to do to this season, but the track is an impressive place and when you walk around the infield as a participant, you get it,” said BimmerWorld owner/driver James Clay about the historic track.

“Indy is a place that has defined racing in our country for decades and when you walk over that yard of bricks that extends right to Victory Lane, it leaves an impression.  We spent two days testing at Indy earlier this month and the track earns your respect, and it is clear, beyond geographical happenstance, why it has had such an impact on racing and I am proud to be there for this exciting event that will make road racing history.”

Despite everything BimmerWorld learned about the 13-turn, 2.5-mile road course during the aforementioned Indy test, plenty of challenges will remain as the team adapts to practicing, qualifying and racing on the rarely-used track layout within a matter of hours.

“During the course of the two-day test there, the infield, which is a much smoother aggregate than the diamond-cut banking, rubbered up nicely,” said Clay, who shares the No. 80 BimmerWorld BMW with rising star John Capestro-Dubets.

“The temperature at that point was over 100 and undoubtedly a factor and should be less of one on race weekend.  Still, we certainly don’t know the track as well as others we visit yearly or more, but with a one-day event for our cars, the BimmerWorld crew have been working tirelessly to perfect the equipment we are putting on track and give us the best chances to succeed.”

Compared to some of GRAND-AM’s more familiar circuit, the IMS road course features a much wider track and longer, more sweeping turns, which should hopefully keep contact to a minimum and allow for plenty of passes to be made by the BimmerWorld team.

“I feel once we get back to Indy and quickly get in the groove of the race, we will be fighting for a top spot,” said BimmerWorld veteran Seth Thomas, who will pilot the No. 82 CRC BRAKLEEN® BMW 328i with teammate Dan Rogers.

“It won’t be easy and it will take a lot of effort from the BimmerWorld crew and engineers to call the right shots so we spend the least amount of time on pit lane. With the big front straight and tight turn 1, our great Performance Friction brakes are going to be a key for making passes into one of the prime passing zones on the track.”

For Gregory Liefooghe, getting ready to lead the charge on the No. 81 BimmerWorld BMW with co-driver David Levine has involved plenty of physical training and exceptional amounts of pre-race preparation.

“The main components have been getting some simulator time to get the rhythm of the track to be able to be at 100 percent right from lap 1, and to get back to working on fitness after a brutal schedule that has seen us on the road for the last five weeks,” he said.

“At the test, we saw temperatures in the car approaching 140 degrees and even if it’s forecasted to be ‘only’ in the mid-90s instead of the mid-100’s, it will still be a hot race, making fitness an important part of going fast at the end.”

Liefooghe, who won Round 2 at Barber Motorsports Park this season with Levine, says finding success at Indy will be an even greater challenge due to the compressed schedule.

“The big challenges for this particular event is that there is very little time in between sessions and that the track will change massively between the first practice session and the race,” he explained. “It will put a lot of pressure on the engineers to make the right decisions on set up for the race. Fortunately we learned a lot during the test days and we have a good handle on most of the moving parts.

“For the less experienced drivers, the fact that the sessions are so close gives very little time to digest the data analysis and there will be a balance between making improvements and overloading them with too much information. My teammate David was fast at the test and I think he will deliver another strong performance, and I know the entire BimmerWorld team will come prepared and ready to adapt to whatever we face.”

Joining the BimmerWorld team for the race weekend will be the winners of the CRC Industries sweepstakes which also included passes and VIP hospitality for the entire weekend for the lucky pair.  “Having CRC and their guests with us this weekend is going to be an awesome addition” stated Clay.  “CRC is a fantastic sponsor, a company with racing heritage who gets what we are doing here, and a company that invests to bring additional excitement to our sport – in addition to core products like Brakleen that teams throughout the paddock use.  We are excited to have them with us for this historic Indy event!”

Follow the BimmerWorld team this weekend atwww.BimmerWorldRacing.com, and tune into the broadcast when it airs August 5th at 12 p.m. ET on SPEED.

BimmerWorld Scores Second-Place GRAND-AM ST Finish At New Jersey Motorsports Park

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It’s a familiar theme that never gets easier to deal with. Take away the contact at least one of BimmerWorld’s three GRAND-AM Continental Tire Series Street Tuner entries received, and the full team could have filled the top 10.

Fortunately, the Dublin, Virginia-based BMW experts had the No. 82 CRC BRAKLEEN® BMW 328i driven by Seth Thomas and Dan Rogers made it through the New Jersey Motorsports Park round unscathed, netting a season-best second-place result for the duo.

The No. 80 BimmerWorld BMW 328i driven by team owner James Clay and co-driver John Capestro-Dubets wasn’t quite as fortunate, and the sister No. 81 of Gregory Liefooghe and David Levine was also forced into the pits for cooling system repairs.

“I was pretty upset about the contact with my car two turns into the race that killed our chances for the strong result I feel we were headed towards this weekend,” said Clay as he gave an account of his team’s day.

“And even more disappointed when I saw the No. 81 in for repairs while we were trying to get the No. 80 back out.  At that point, the hope for the team rested on the No. 82 and I am very happy that they were able to produce a good result this weekend.”

After receiving a contentious stop-and-go penalty after stepping out of line on a restart to avoid a number of stalled competitors, Rogers marched forward in the field, picking up more than a dozen positions from the No. 82’s 24th-place qualifying position before handing over to Thomas.

“I don’t like to make mistakes on-track, and that made getting the penalty tough,” said Rogers. “On the restart, there were a number of cars off track on the left side of the front straight, so I went right to avoid the pending mess, with the throttle pinned to get out of the impact areas. Fortunately, as Seth later pointed out, the stop and go penalty didn’t impact our strategy or results.”

Once the No. 80 was repaired by BimmerWorld’s ace team of technicians, Rogers worked with Clay acting as a tail-gunner and used the BMW’s handling prowess and its class-leading Performance Friction brakes to reach the top 10.

“When I was in the car, the race was a lot of fun,” Rogers continued. “I didn’t qualify well, but my race pace was faster than a number of cars in front of me, so I was able to produce results. When James came back on track, he ended up behind me, and it was comforting having a team car in my mirrors. I was able to move right outside the top 10 when I turned the car over. The crew gave us the same great car they always do, and we got the podium finish that Seth and I have been planning on all year–it was a blast!”

Along with Clay and Liefooghe, as one of BimmerWorld’s veteran, race-winning pros, Thomas has worked diligently with Rogers to share his knowledge and expertise to help him extract the most from the No. 82 CRC BRAKLEEN® BMW 328i, and the results are clearly paying off.

“Dan is an easy person to be a teammate with as he fights to be the best opening driver in the CTSCC paddock,” he said. “Every time I talk to him between races it seems he is at a racetrack somewhere driving some form of BMW race car or at a function for one of his kids. This is an accomplishment since there aren’t any racetracks near his home in Alaska! Every weekend Dan gets faster and more comfortable racing the E90 chassis, which makes my job on track easy. He’s the type of teammate we all hope to have.”

Looking at where the team stands after four rounds of the 10 Round championship, Clay is feeling confident about his team, cars and drivers as the pace of the championship is about to increase.

“After our first weekend on a real road course, I am happy with the cars and the efforts of our winter work are showing,” he said. “While I feel some teams put effort into what they should be gifted to make their cars fast, we put our heads down, do work, and this winter we came up with the speed we needed on our own.  I still don’t think our cars are the fastest in the field by any stretch, but our team is strong and we are consistent, and if we can run some green flag races, I think we usually have a chance for a good finish.”

As one of BimmerWorld’s most tenured drivers, Thomas also offered his appraisal of where the team’s three-car 2012 program ranks among a decade of professional teams fielded by the team.

“The team James has assembled this year is very similar to the team we had in our championship fight in 2010, but stronger,” he explained. “I can see the crew guys are gelling together well. They work hard every weekend to give us a great car to race. The engineers are constantly doing what they can to make our cars easier drive for a long fast stint. All the drivers get along great together and work to help improve each other throughout the weekend. Our sponsors are some of our biggest supporters helping to give us the tools and components to put our cars up front every weekend.

“Overall, this team is the best BimmerWorld team I have raced with. We are a championship team helping to put BMW at the top of the points every weekend, have scored the most points for BMW so far in ST this season, and our drivers are always in the hunt to win and lead the championship. There’s still a lot of racing to do this year, but we’re seeing the benefits of what James and all of our mechanics and engineers have put together within this program.”

Follow BimmerWorld’s progress at www.BimmerWorldRacing.com, and be sure to watch the New Jersey Motorsports Park race on 5/26 at 2 p.m. ET on SPEED.

BimmerWorld Returns To GRAND-AM Victory Lane At Barber Motorsports Park

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Drivers tend to get all of the credit when they win a race, but as the BMW experts at BimmerWorld reminded its rivals on Saturday, it also takes teamwork, strategy, and an incredible amount of talent amongst the pit crew to earn a trip to victory lane.

BimmerWorld’s three-car fleet of BMW 328is not only survived the crash-filled Continental Tire Series race at the sprawling Barber Motorsports Park facility in Leeds, Alabama, but left with the Street Tuner class win, a pair of top 5 finishes, and the lead in the drivers’ and the teams’ points standings.

At the end of the 2.5-hour event, Gregory Liefooghe and David Levine, drivers of the No. 81 BimmerWorld BMW 328i, were celebrating their first series win, the No. 82 CRC BRAKLEEN® BMW 328i driven by Seth Thomas and Dan Rogers secured a solid fifth-place finish while playing the role of tail gunners and the team’s pit crew was credited by team owner/driver James Clay for their peerless efforts.

“Daytona was a solid start to our 2012 season and we knew we had a great program – the win and strong showing at Barber confirms that,” he said. “We have done a lot of development work over the winter to shore up any sagging performance areas of the car and really left no stone unturned for improvement for this season.  The guys in the shop have been hard at work perfecting the car we put on the track and I think it is starting to really show.”

Clay also recognized the unique position his team was placed in when a few competitors ahead of the No. 81 fell afoul of the rulebook during a caution period, but knowing those rules paid off for BimmerWorld at Barber.

“This win was made easier for us to some degree by a couple of cars that got caught out with the on-track procedures, and having been on the other side of that in 2010, I know that was a bad deal,” he explained.  “But even without the pure speed to win on this tighter track, the full team executed on this performance, from crew to drivers, to race engineers and we were there to take the opportunity that was given.”

For Liefooghe, one of the most respected veterans in the paddock, his breakthrough win was both emotional and long overdue.

“I have to say this win feels like an accomplishment,” he remarked.  “There is indeed a lot more involved than it shows in our win today. It was a team effort, where the strategy called by our engineer, Dave Wagener, was an integral part of the result.  We managed to stay out of trouble and not make mistakes, and it shows that we have a rock solid program.  This win rewards all the efforts made during the off-season and the hard work that has been put in during the whole race. Although the season is just starting, this result puts us in a great spot for the championship and I think it reinforces the fact that David and I are working well together.”

Liefooghe also had a special message for the man who helped get him to where he is today.

“It is my first win in the CTSCC and it is a big stepping-stone,” he continued. “I would like to dedicate it to my father who supported me and pushed me to follow my passion throughout all these years. Dad, this one is for you!”

With so many cautions happening during his opening stint, Levine didn’t get the opportunity to do much wheel-to-wheel racing, but says the chance to spray champagne as a GRAND-AM race winner was everything he thought it would be.

“I cannot describe the feeling of being a winner in the Continental Tire Sports Car Challenge series in only my third start.  The start of the race was quite frustrating as I only got about seven feet of green flag racing before the GS-class crashes started.  Putting the frustration aside, spraying champagne as a winner has been a highlight in my life and I hope I can keep doing that for the rest of the season. This win is also the first win in a while for our crew chief, David Wagener, so I made it a point to spray him first.  This weekend was truly incredible! Thanks again to the crew and everyone involved.”

The road to fifth was just as exciting for Thomas and Rogers, and when presented with the opportunity to try a high-risk pass for the lead, Thomas says supporting the sister No. 81’s charge to the checkered flag took precedence.

“As a racer, when you see an opening that you think you can squeeze your car into on the last couple of laps you want to take it, but after seeing the No. 81 BimmerWorld BMW in front of me, I had to think about the team and the season’s results.  I thought about the points situation of Greg and David during the caution, and the only way I would go for the spot is if Greg made a mistake.  He didn’t, and my job was to protect him as much as possible to give BimmerWorld and BMW a shot at winning the championship at the end of the year.”

Rogers also supported the “team first” move by Thomas.

“Seth and I have known all along that the No. 82 will be a regular visitor to the podium; it’s just a matter of when,” he said. “It was going that direction at Daytona until Seth got hit, and on the last lap restart at Barber, we were P2, behind Greg, before we were then shuffled back a bit. A fifth-place finish is great, but it’s just a step to the podium for the No. 82 CRC BRAKLEEN® BMW 328i. Congratulations to David and Greg for a second great finish. Bring on Miami!”

The third BimmerWorld entry, the No. 80 BMW 328i piloted by Clay and John Capestro-Dubets, wasn’t as fortunate in the race, encountering contact which dropped the duo well down the finishing order.

“Our run in the No. 80 car was geared up to be a good one, but there were a lot of cars on track and unfortunately, John was one of many that suffered from the close quarters,” said Clay.  “As a driver you are always learning and improving and even bad races teach lessons.  I have a lot of faith in our driving team and as the season progresses, we will continue to tweak and improve.”

Clay also recognized the many layers of support that enabled BimmerWorld to return to its winning ways.

“We had some great support this weekend from the folks at CRC BRAKLEEN® and NAPA, and I was happy with our result with our sponsors watching,” he said. “I am also really proud of all the guys on the team who picked up extra responsibility as our crew chief Jason Marks was at home with his wife preparing to have their first baby.  They did a great job and produced a strong result.”

With eight races left on the calendar, Clay admitted that he and the team will enjoy their results at Barber in the short-term, but won’t let the victory or their place in the championship distract BimmerWorld from its season-long goals.

“It is great to be leading the Championship at this or any point, but all it means is we have had a couple of good races,” he said.  “There is a long season ahead of us and certainly we will put our heads down and continue to produce results.  I’ll start getting excited a lot closer to the checker flag at Lime Rock in September.”

Next up for BimmerWorld is Round 3 at Homestead-Miami Speedway on April 27-28. Follow the team’s progress as they prepare for the event at www.BimmerWorldRacing.com, and be sure to watch the No. 81’s win April 8th at 12 p.m. ET on SPEED.

CRC Industries

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CRC is our brand of choice when it comes to stocking our toolboxes with automotive performance chemicals. For more than 50 years, CRC has gained the respect of mechanics, technicians, race-car drivers and do-it-yourselfers alike – worldwide – by providing superior-quality products formulated and proven to enhance vehicle parts and performance. CRC manufactures all of their products in the USA and we rely on CRC chemicals to keep our parts operating and cars running at peak performance.

Learn more about CRC HERE.

BimmerWorld Expands Relationship with CRC Industries for 3-Car GRAND-AM Campaign

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The BimmerWorld GRAND-AM Continental Tire Sports Car Challenge series team is busy preparing for a new season of racing with its three-car BMW 328i Street Tuner program, and as confirmed on Friday, it will continue with full support from CRC Industries.

As Julie Williams, CRC Industries’ Marketing Manager says, BimmerWorld is a perfect partner to help promote CRC Brakleen® Brake Parts Cleaner through the rigors of production-based endurance racing.

“There are many reasons CRC Industries has been partnering with BimmerWorld for years,” she said. “What stands out the most is the approachable-nature of the entire BimmerWorld team; they interact with fans and customers with the same passion and enthusiasm with which they race. Fan-interaction is important for maximizing our CRC and Brakleen® brand exposure. Additionally, BimmerWorld mirrors the values, principles and integrity of CRC Industries and we consider them a valuable extension of our company. We are certainly pleased to announce an expanded partnership in 2012.”

Williams also says that BimmerWorld’s participation in the highly respected and hotly contested GRAND-AM Continental Tire Series has helped to drive awareness towards CRC Industries’ high-performance products.

“A sponsorship like what we have with BimmerWorld allows our CRC brand and quality message to come to life in the real world; something consumers can see, touch and get excited about brings a dimensionality to our brand that doesn’t otherwise exist,” she said. “Having CRC visibly involved in a sport where our products are so relevant reiterates the credibility of our brand, too. Motorsports sponsorship is also a vehicle for CRC to support the automotive industry and that’s important to us and our customers.”

BimmerWorld owner/driver James Clay was not only pleased to announce the news of his continued relationship with CRC Industries, but echoed many of the same sentiments that were shared by Williams.

“We have been working with CRC since early in our pro racing days,” he said. “It is important to our team to have sponsors like CRC that believe in what we are doing and support us for a Championship effort. And it is important to me to have top-tier sponsors with us that I really believe in and whose products we use on a regular basis. CRC Brakleen® is the industry leader as a brake parts cleaner and I think it is a natural fit for our fans and customers who are accustomed to expecting the best.”

Following an announcement in early December where Clay revealed his team of BMW experts would field three of the 328i models in the ST category, Williams says one car in particular will stand out to the legions of Brakleen® users.

“CRC is excited to announce the unveiling of the No. 82 CRC BRAKLEEN® car during the 50th Anniversary weekend of the Rolex 24 At Daytona,” she explained. “BimmerWorld’s No. 82 entry will have a full CRC Brakleen® wrap for the entire 2012 season. We tested a few different wrap liveries last season with undeniable benefits so we are enthusiastic about promoting CRC Brakleen®, the No. 1-selling brake parts cleaner, on a car that fans can follow all season. It will surely be an exciting year!”

As a manufacturer of premium automotive products, Williams says CRC Industries will also supply BimmerWorld with its full range of chemicals to keep its fleet of BMWs headed towards victory lane.

“CRC Brakleen® is the brake parts cleaner of choice for technicians and DIY’ers, and it’s no accident that we are BimmerWorld’s preferred line of specialty maintenance chemicals,” she said. “CRC products are quality-driven and for more than 50 years have been manufactured to maximize customer satisfaction. Our customers depend on us to never sacrifice quality for price,” Williams said. CRC is a global company and leader in production of cleaners, degreasers, lubricants, leak-solutions, greases and gear-oils for the automotive, heavy duty, marine, industrial, electrical and aviation markets. CRC trademarked brands include: CRC®, K&W®, Sta-Lube®, and Marykate®. “We offer a vast range of products to meet every chemical-maintenance need; and if we don’t have it, we’ll make it!”

With just over a month to go until the opening of the 2012 racing season, Clay says his technicians have been putting CRC’s products to use on a daily basis and in a variety of applications.

“We use CRC products extensively on the race team,” he said. “We go through cases of Brakleen® as it is critical to us to keep all the parts on the cars clean so we can easily inspect for and see potential damage and problems. But the CRC lineup of car and equipment care chemicals is incredibly deep and we also use a massive list of other items from them for needs we sometimes don’t even know we have – we just serviced the liftgate on the transporter with CRC Inner Slide Lube. They really do seem to have a product for every need we come up with.”

Drivers for the No. 82 CRC BRAKLEEN® entry will be announced shortly, along with the rest of the BimmerWorld Racing lineup, and be sure to follow the team throughout the year at www.BimmerWorldRacing.com.

Visit www.facebook.com/crcauto and “Like” CRC Industries to access updates and special offers.

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Courtesy: BimmerWorld Media Services
mediaservices@bimmerworld.com

More information about the team, cars, and drivers can be found at www.bimmerworldracing.com
Information on BimmerWorld’s Customer Car Services can be found at www.bimmerworld.com
Details on PowerFlex Suspension Bushings can be found at www.powerflexusa.com

BimmerWorld Announces CRC Industries, Johnstone Supply as New Partners for 2011 GRAND-AM Season

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BimmerWorld Racing revealed today an energized roster of sponsors and partners for the 2011 GRAND-AM Continental Tire Sports Car Challenge season.

BimmerWorld’s familiar blue, white and yellow colors will continue to dress the team’s two BMW E90 Street Tuner (ST) entries and its two new BMW E92 M3 Grand Sport (GS) cars, but fans will find a revised livery and new sponsors in CRC and Johnstone Supply featured prominently in both classes. GearWrench and Chin Motorsports will also return to support BimmerWorld’s four-car team.

CRC Industries, known for its range of popular specialty automotive chemicals, has sponsored BimmerWorld for some time, but as CRC Industries marketing manager Julie Williams explains, CRC’s expanded support of BimmerWorld matches the increased promotional value the team offers with its GRAND-AM racing activities.

“CRC Industries has sponsored BimmerWorld on a smaller level over the past few years and we are so impressed with the growth and hunger we’ve seen from this team,” she said, “that it was an easy decision to increase our partnership with them for 2011. The timing is perfect, too. As we celebrate the 40th birthday of CRC Brakleen(R), the #1 selling brake parts cleaner in the industry, BimmerWorld will play a pivotal role in conveying our brand message and awareness to the next generation of specialty-chemical users.

“It’s a perfect fit for CRC, as we’ll be reaching both professional technicians and heavy DIY’ers with BimmerWorld through the GRAND-AM series. Race fans will recognize that since a winning team like BimmerWorld depends on CRC chemicals for fast results done right the first time, they can rely on CRC for top-tier quality, too.”

The familiar CRC logos will be found on all of BimmerWorld’s GRAND-AM cars, with CRC most prominently displayed on the hoods of the No. 80 and 81 BimmerWorld BMW E90 ST entries.

Johnstone Supply, through Harold Petit, owner of a chain of Johnstone Supply stores, will be found on the hood of the No. 79 BimmerWorld BMW E92 M3 driven by team owner James Clay and his co-driver, Seth Thomas. With more than 350 stores nationwide supporting the HVACR industry, Petit has partnered with Clay’s team with a specific goal in mind.

While CRC Industries is looking to create brand awareness in the sports car community with BimmerWorld, Johnstone Supply is targeting the B2B opportunities that an alliance with BimmerWorld can bring.

“I’ve partnered with BimmerWorld for several reasons. First, as a company, they are friendly, helpful and honest, which matters in a customer service business like mine. Next, I see a great chance to develop new relationships through our partnership with the team to entertain customer and new potential clients through this wonderfully exciting sport. It’s hard not to get excited and motivated to bring your business and your passion together, and even for those who’ve never seen a race in person, I think what we’ll have to offer at the track will open a lot of new doors for our company.”

GearWrench, the maker of precision hand tools and one of BimmerWorld’s most enduring supporters, returns for 2011. The BimmerWorld team found itself in need of lightning-fast fixes throughout the highly competitive 2010 GRAND-AM season, and as Crew Chief Jason Marks explains, having the best tools in the shop, in the paddock and on pit lane is a major advantage when speed and accuracy is required.

“GearWrench products are very innovative and somehow thousands and thousands of years since man began using hand tools, GearWrench still seems to engineer truly impressive tool designs that allow us to do our job faster. Having their products behind us with our expanded 2011 car count is very important to our success.

Chin Motorsports returns to the BimmerWorld fold for 2011 as well as the two companies continue to expand their relationship. Known for their premier high-performance driving experience (HPDE) events, Chin Motorsports will serve as the primary host to BimmerWorld’s large customer base of HPDE enthusiasts, and as a platform for the high-caliber driver coaching services offered by Clay, Thomas, and David White through their NextLevelDriving.com operation.

Fans will get their first live look at BimmerWorld’s new sponsors and livery later this week. Opening practice for Round 1 of the 2011 Continental Tire Sports Car Challenge championship starts on Thursday, January 27th, with the 2.5-hour GRAND-AM 200 race beginning at 1:30 p.m. ET on Friday the 28th. Tune into SPEED on February 5th at 3 p.m. ET to watch the race broadcast, and follow BimmerWorld’s progress at Daytona by visiting www.BimmerWorldRacing.com.

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Courtesy: BimmerWorld Media Services
mediaservices@bimmerworld.com

More information about the team, cars, and drivers can be found at www.bimmerworldracing.com
Information on BimmerWorld’s Customer Car Services can be found at www.bimmerworld.com
Details on PowerFlex Suspension Bushings can be found at www.powerflexusa.com